top of page

Moving Everything Must Go: April 1st to April 10th, 2018

Every day for ten days, Olivia Locher showed a new photograph to the street from midnight to midnight from her Madison Avenue Studio's windows. The exhibition Called Moving, Everything Must Go, was Locher's salute to the capitalist playground she's lived and worked in for the past three years. Location 159 Madison Avenue, New York, NY, 10016

You've probably heard the term "adman". Chances are he worked on Madison Avenue with the goal of selling you whatever was buried in the stack of paperwork sitting on his desk. He used every method up his sleeve to trick and swindle you into buying what he's got. Consider me your personal ad(wo)man, although I'm not trying to sale you anything. I'd just like to share my ideas with you. I've resided at 159 Madison Avenue for the past three years and I'm about to move onto a new studio but before I go have a look at what I've shot inside. - Olivia Locher

bottom of page